Red Bird logo

Logo Design

the ask

Red Bird, a handcrafted leather goods brand specializing in bags made from repurposed cowboy boots, needed a refreshed logo that better reflected the personality and craftsmanship behind the brand. The goal was to preserve its recognizable character while creating a cleaner, more versatile identity.

the answer

We refined the Red Bird logo to create a stronger balance between its Western roots and handcrafted personality. The updated mark simplifies the overall design while retaining the distinctive character of the original, creating a more polished identity that works across products, packaging, print, and digital applications.

what we did

Brand Identity

Logo Design

Typography

Color Palette

Visual Identity

Brand Refinement

Client: Red Bird Website: redbirdboots.com

Services: Brand Identity, Brand Messaging, Logo Usage Standards, Digital Design Standards, Photography, Art Direction

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Red Bird logo

Logo Design

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