Building visibility. Creating demand.
A connected marketing system spanning digital campaigns, social, video, email and print to help WRAP reach more prospects, educate buyers and support customer acquisition.
Make complex products easier to understand — and easier to act on.
WRAP was introducing category-defining public safety technology to law enforcement audiences that needed education, proof and trust before taking the next step. WRAP needed marketing infrastructure to build visibility while giving interested prospects clear paths into the sales process.
Connect the touchpoints. Build the audience. Create paths to revenue.
We built targeted campaigns across landing pages, email, paid and organic social, video and print. Paid campaigns reached new audiences and re-engaged prospects, while monthly content kept WRAP visible and relevant.
Branded social templates created consistency, while campaign landing pages and Zoho CRM integrations connected engagement to lead generation. Together, these efforts expanded reach, grew the audience and generated qualified leads throughout the buying cycle.
Paid Social
Target the right audience at the right stage.
Paid social campaigns targeted audiences from cold prospects to warm, hot and evergreen segments, with creative tailored to each stage. Campaigns introduced the brand, educated prospects, re-engaged audiences and drove action.
Lead generation campaigns connected prospects to landing pages and contact forms, with leads flowing into Zoho CRM for follow-up and nurturing, creating a measurable path from paid media to sales opportunities.
Organic Social
Keep the brand active. Keep the audience engaged.
Monthly content kept WRAP visible between larger campaigns, reinforcing product awareness and engaging new and existing followers. Branded social templates created a consistent visual system while making content faster to produce.
One marketing system. Multiple connected touchpoints.
The work was designed to function as a connected journey, not a collection of individual deliverables.
Built to grow reach, engagement and revenue.
The marketing system was built to do more than increase visibility. Targeted paid campaigns expanded reach and re-engaged existing audiences, while monthly organic content and branded social templates kept WRAP consistently in front of new and existing followers.
Campaign-specific landing pages, lead-generation campaigns and Zoho CRM created direct paths from engagement to lead capture and sales follow-up. Email campaigns continued to nurture prospects, while social and content campaigns helped keep the brand top of mind throughout the buying cycle.
The combined marketing effort helped WRAP grow sales from approximately $100,000 to $6 million, while also increasing audience reach, click-through rates, follower growth and lead generation.
Revenue Growth
$18K → $8M (2018–2022)
Subscriber Growth
50K → 100K contacts in 6 months
Average Email Open Rate
55% Peak Campaign Open Rates
Always-On Lead Nurture
Members of our team previously worked within Wrap Technologies leading key marketing initiatives. Work shown here reflects their leadership contributions during 2021-2022 prior to forming On Spot Studio. Any published content or assets will be reviewed under existing NDAs and with company approval.
Visibility is more valuable when it leads somewhere.
For WRAP, the opportunity was bigger than creating individual marketing assets. Targeted campaigns expanded reach and brought new audiences into the brand, while ongoing social content and audience re-engagement kept WRAP visible between campaigns.
Campaign-specific landing pages, lead-generation campaigns and Zoho CRM connected that visibility to measurable sales opportunities. The result was a marketing system that could continually grow the audience, engage new and existing followers, generate leads, nurture prospects and support sales revenue while keeping the WRAP brand top of mind.
Members of our team previously worked within Wrap Technologies leading key marketing initiatives. Work shown here reflects their leadership contributions during 2021-2022 prior to forming On Spot Studio. Any published content or assets will be reviewed under existing NDAs and with company approval.
Need a marketing system that does more than look good?
Let’s build something that can carry your brand forward.