Trusted Friend Cocktails logo

Logo Design

the ask

Trusted Friend Cocktails, a ready-to-drink craft cocktails leader, asked for a logo and identity refresh. They wanted to evolve and bring clarity to their packaging. Our job was to streamline their visual aesthetic, position the brand for retail, and create a rollout strategy.

the answer

We preserved their original icon but stripped away the disconnected elements surrounding it. We introduced a bold, distressed typographic style that matched the character of the original mark, while establishing a streamlined, artisanal aesthetic that stood out on retail shelves.

what we did

Logo Design

Brand Identity

Typography

Color Palette

Visual Identity

Brand Refinement

Client: Trusted Friend Cocktails Website: trustedfriendcocktails.com (Defunct URL)

Services: Brand Identity, Brand Messaging, Logo Usage Standards, Digital Design Standards, Photography, Art Direction

Share this project

Members of our founding team led these marketing initiatives as internal contributors within Trusted Friend Cocktails during the period noted. Work shown reflects their direct leadership prior to forming On Spot Studio. All published assets subject to internal review prior to use.

Trusted Friend Cocktails logo

Logo Design

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